Jeonju New Central Market.
“Discover the rice cake alley and market snacks.”

Everyone holds precious childhood memories that bring back feelings of nostalgia, right?
As Lunar New Year approaches, I find myself reminiscing about visits to traditional markets, holding my mother’s hand.

These markets featured grandmothers selling herbs, uncles offering fresh fish, and shops where steaming noodle soups were served.
In my childhood, the vibrant tents of Jeonju New Central Market made it a place rich with Jeonju’s unique traditions and character.

A must-visit spot in Jeonju, the Jeonju New Central Market is counted among Jeonju’s four major traditional markets, alongside Nambu Market, Moraenae Market, and Dongbu Market. It is encircled by Jeonju Guesthouse and Guesthouse Street, which are full of interesting sights.

Jeonju New Central Market has evolved significantly since July 1, 2015, thanks to a cultural and tourism market development project, adapting to cater to the preferences of tourists.
A charming feature of the market is the arcades around it, allowing you to stroll through no matter the weather.

| Jeonju New Central Market’s rice cake alley.

Are you aware of the hidden alley in Jeonju New Central Market?
It’s known as the rice cake alley.

Entering Jeonju New Central Market’s rice cake alley is like stepping into the main food alley, where enticing aromas greet you right at the entrance.
Shall we take a walk through the rice cake alley now?

The rice cake alley is narrow, yet the freshly made, warm rice cakes lining both sides really catch your eye.

When winter arrives, you can’t skip the classic street foods: tteokbokki, fried snacks, and kimbap.

It’s simply perfect when you dip the long garaetteok, topped with spicy red pepper powder, into fried snacks!
After choosing your items, you can eat inside the store or take your food to go.

| Jeonju New Central Market snacks.

The market boasts a wide variety of snacks.
A standout at Jeonju New Central Market is the original Central Chapssal Hotteok.

This place is run by an owner with 30 years of experience making glutinous rice hotteok.
Unlike hotteok made from flour, these are made from glutinous rice, making them chewy and they are served hot, so be careful when you eat!

Doesn’t winter remind you of steamed buns with steam rising and sweet glutinous rice donuts?
If you visit the storefront, you’ll find items like twisted doughnuts and donuts that have been perfected over more than 20 years, and they look so tempting you’ll want to buy them all!

Jeonju New Central Market also offers a diverse array of traditional treats like old-school fried chicken, fish-shaped buns, fish cakes, and pancakes.

Today, we’ve explored the rice cake alley and the array of snacks at Jeonju New Central Market.
With Lunar New Year approaching, why not create cherished memories with your loved ones, reminiscent of your childhood?

📍Jeonju New Central Market 41-5 Taepyeong-dong, Wansan-gu, Jeonju-si, Jeonbuk State